Across the country, communities are working to end homelessness and address housing challenges by shifting policy to transform systems. In order to do that and achieve housing justice, strong political and public will must be built. However, gaining support requires compelling and values-based messaging to make the case. We have heard over and over that we need to “shift the narrative.” But, what does that really mean and what messages work?
Below are resources, past and current research projects, and programming focused on homelessness and housing messaging that can help guide funders as they look to implement narrative and messaging campaigns in the community to build both political and public will to end housing insecurity.
Funders Together Resources
Webinars and Guides
Webinar Recording: Housing and Homelessness Narrative Change: From Research to Action
Narrative Change and Messaging Research Resources
Center for Media & Social Impact
Chan Zuckerberg Initiative Housing Narrative Research
Housing Justice Narrative Initiative
Homeless Narrative Action Campaign